1. Introduction
2. Who we are
3. How do we collect information from you
4. What type of information is collected from you
5. On which legal basis is the processing of your Personal Information based
6. How is your Personal Information used
7. Who has access to your Personal Information
8. Third Party Service Providers we work with
9. Retention of your Personal Information
10. How you can opt-out of processing and access or update your Personal Information
11. Security precautions in place to protect the loss, misuse or alteration of your Personal Information
12. Age requirements
13. Transferring your information outside of Europe
14. Privacy Policies of our supply partners for your reference.
15. Your Data Protection Rights
16. Updates to this Policy

Introduction - Mediasmart Mobile, S.L. - Privacy Policy

At Mediasmart, we take fundamental rights of end-users and employees (the “Data Subjects”) very seriously and we are committed to protecting and respecting your privacy and your privacy rights.

This is our Privacy Notice for our Self Serve Programmatic Platform for incremental growth (the “Platform”) and it explains when and how we collect personal information about people who  a)  visit our website and/or use our services through website and on-line servers and  b) are exposed to the advertisements (“Ads”) provided by our clients in which we enable the technical serving process. It also explains how we use such personal information, the conditions under which we may disclose it to others and how we intend to keep it secure. It describes the processing activities carried out by Mediasmart, the purposes for which these activities are performed and the legal basis that Mediasmart relies upon to justify these processing activities.

Mediasmart participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Mediasmart’s identification number within the framework is 193.

We keep this Privacy Policy under regular review and its scope and contents might evolve from time to time. Please kindly check this page occasionally to ensure that you’re up to date with any changes. Mediasmart’s Privacy Policy was last updated on May, 2021.

Any questions regarding this Policy and our privacy practices should be sent by email to: legal@mediasmart.io.

Who we are

We are Mediasmart Mobile, S.L. (“Mediasmart”) a software as a service platform for advertisers, agencies and companies seeking to dramatically improve their on-line advertising strategies. We provide our services to our clients, who are either advertisers themselves or media buyers. The Platform helps our clients display relevant digital advertising to end users who interact with some of our clients. We are a Spanish limited liability company, with tax ID number B-86329638 and our registered address on: Calle Garcia de Paredes 12, 1ºB, 28010, Madrid.

How do we collect information from you?

We process very limited information about you (your “Personal Information”).

Such Personal Information is collected in the following ways:

  • On our website and servers, when you visit and browse through it and/or use any of the services we provide through it such as accessing “bsmart”) our advertising bidding platform.
  • On behalf of our clients: We collect Personal Information when you use any of our providers products or services which use Ads within them. What this means is that when you for instance use an App or visit a web page from a mobile device that shows Ads, chances are that such advertisement impressions have been “purchased” by companies using our software as a service platform in order to serve you such Ads. Our advertisement serving software collects Personal Information to the extent and in the way explained in this policy (please see next section).

What type of information is collected from you?

The Personal Information we collect through our website/servers and/or on behalf of our clients include cookies and on-line identifiers from the mobile device used to run the App or browse the web pages in which the Ad impression was served and might include as well the IP address being used at the time the Ad was served and other ancillary information such as: the size of the ad space, the operating system and version running in your mobile device, the category of the app or website where it was served, or the approximate location of the device.

‘Cookies’ are small text files containing pieces of information (often including a unique identifier), sent to your device and stored on your hard drive to allow a website to recognize you each time you visit. They collect statistical data about your browsing actions and patterns and do not generally identify you as an individual.

Devices identifiers shared by applications have been linked to cookies, in the sense that they are used for the same purpose in mobile and connected TV apps..

Please note that while these cookies and device identifiers are regarded as Personal Information and while we process and protect them as such, they do not specifically and automatically identify you as an individual, but simply the device you are using. While it would be extremely difficult for us or for any third Party to know about your specific identity using this information, at any time you might choose to: erase or remove your browser cookies as well as reset the on-line identifier of your mobile devices rendering all and any personal data linked to such devices obsolete.

We rely on the following separate bases to lawfully process your information:

i. Usage of the bsmart platform: We need to process clients’ Personal Information in order to be able to provide the access to the bsmart platform in accordance with the Platform’s Terms of Service. This processing is necessary to perform the contract between our clients and us.

ii. We may process Personal Information where necessary for the purposes of our legitimate interests or the legitimate interests of third parties to collect and use your personal information, except where those legitimate interests are overridden by your rights or interests or fundamental rights and freedoms.

In some cases, we may rely on your consent that we obtain indirectly from our clients or partners, connected directly to our Platform or using technology connected to the Platform.  Additionally, we may have a legal obligation to collect data.

How is your Personal Information used?

Website and server cookies are used internally to measure how the different sections from our website work, to track your browsing through it, and also in order to find out where is the traffic coming from at any moment in time.

Bsmart cookies are used to identify you within the platform and in order to provide you with our Services, including information about how you interact with the platform and those of our third-party partners and information that allows us to recognize and associate your activity across devices and Services. This information may include information such as IP address, cookie information, browser version, operating system type and version, mobile network information, device settings and software data.

With regard to device identifiers collected on behalf of our clients, we use them to:

  • allow our clients to target their advertisement campaigns, for example, the product an advertiser is promoting may work only in a given country and a certain operating system, and in order to properly manage the campaign our system needs to read the IP address (to understand in which country the Ad will be served in) and the operating system;
  • allow our clients to generate user segments (what we call “audiences”) based your previous interactions with their advertising campaigns;
  • allow our clients to target identifiers based on them being part of certain user segments (those segments may have been created with our platform or a different one);
  • allow our clients to track whether or not you have engaged with their Ads.

Our clients may analyze your personal information to create a profile of your interests and preferences so that Ads can be better targeted to you. We may also use your Personal Information to detect and prevent fraud.

Allowing our customers to target user segments is what we call “Interest Based Advertising”.

We will hold your personal information on our systems for as long as is necessary for the relevant activity (we have set a general maximum limit of six (6) months).

Who has access to your Personal Information?

We do not share any Personal Information obtained by way of the cookie usage of our website. With regards to information obtained through your usage of bsmart, we may share your information with third-party partners used to provide you with add-on services to bsmart if and when you request them.

With regard to device identifiers obtained on behalf of our clients, we may need to share your Personal Information with certain partners at the very moment our system has to decide whether or not to buy some specific ad space as programmed or instructed by our clients. For example, if our client is working with a Data Provider, and targets a campaign to user segments created by that Data Provider, we may need to check with said Data Provider whether your identifier is in the targeted user segment before we decide to try and buy the Ad slot.

Our clients will have access to your information when they have purchased that impression and thus have served you an Ad.

Third Party Service Providers we work with:

  • AdSquare (www.adsquare.com), a mobile data exchange who can work as a Data Provider for our customers
  • Liveramp (www.adsquare.com), an identity platform leveraged by brands and their partners to power people-based marketing.

However, when we use third party service providers, we disclose only the Personal Information that is necessary to deliver the service and we have arrangements in place that require them to keep your information secure and not to use it for any other purposes. Please be reassured that we will not release your information to third parties beyond the Ads serving process we’ve described, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

We may share certain information from you collected in connection with our services with brands, agencies and other interested third parties, to help them identify commercial opportunities.

Retention of your Personal Information

We will retain your Personal Information for as long as it is necessary to fulfil our purposes described in this Policy, unless a longer retention period is required or permitted by law. In no case will any personal data be retained for longer than six months. We may retain aggregate data for analytical purposes indefinitely and we commit not to re-identify this data.

How you can opt-out of processing and access or update your Personal Information

a. Website browsing and/or server cookies

You may refuse or accept cookies from websites at any time by choosing the appropriate settings on your browser. Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Please we aware that should you choose to decline all cookies, you may not be able to sign in or use other features of our website that depend on cookies.

Information about the procedure to follow in order to enable or disable Cookies can be found at:

For more information about other commonly used browsers, please refer to http://www.allaboutcookies.org/manage-cookies/.

To opt-out of participating in Google Analytics data follow the instructions: https://tools.google.com/dlpage/gaoptout.

In order to access to a detailed list of cookies used by Mediasmart, please refer to this page.

Some of our clients have their own opt-out mechanisms that are linked from their sites. You should review the Privacy policies of those companies for these opt-out links, if you no longer wish to receive targeted advertising from a particular company.

b. Interest-based advertising Personal Information

You may opt-out of this interest based advertising process altogether

Please note that you have the choice to opt-out from all Interest Based Advertising activities by changing the settings on your Android or iOS phone or tablet (we never use your identifiers if you use mobile devices with any other operating system).

Your iOS or Android mobile device provides a “Limit Ad Tracking” or “Opt out of interest-based advertising” setting. When you have opted out using this setting on a device, we will not allow our clients to use personal information collected from that device for any targeting purposes, nor to create any user segments.

You can find the setting for your mobile device by following the directions below:

  • iOS Device iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting iOS 6 Go to your Settings >Select General > Select About > Select Advertising > Enable the “Limit Ads Tracking” setting More information about the iOS setting can be found here. Android Device.

  • Android devices with OS 2.2 and up and Google Play Services version 4.0 and up: Open your Google Settings app > Ads > Enable “Opt out of interest-based advertising” If you’ve turned on Limit Ad Tracking on your iOS device or the Opt out of interest-based ads on your Android device, you can restore interest-based ads by turning the settings off.

When you opt out, you may still see the same number of Ads on your mobile device; however, these ads may be less relevant because they won’t be based on your interests, neither Ads bought with our platform, nor with any other platform. We may continue to serve you Ads based on other non-personal information, such as ads related to the content of the application you are using.

What this means is that by opting out of from all Interest Based Advertising you will not remove advertising from the pages you visit; instead it means the ads you will see may not be matched to your interests.

Opting out of interest based advertising just from Ads managed by Meadiasmart:

You can opt-out of interest-based advertising coming ONLY from our clients by providing us your advertising identifier (IDFA if you have an iPhone or GAID if you have an Android phone). In order to do this, please use the tool we have developed for this purpose by visiting this link.

By providing us with these identifiers, we can also tell you what user segments in our system your identifiers are currently part of. You may request to be deleted from certain user segments and we shall communicate your request to the corresponding client.

Security precautions in place to protect the loss, misuse or alteration of your information

We take this matter seriously and we’re continuously evolving our platform to make sure data integrity and data security are always a priority. We use reasonable organizational, technical, administrative and physical safeguards to protect the personal information we collect and process. Our platform and servers use encryption techniques for storage and transmission of data.

Age requirements

We are concerned to protect the privacy of children. If you are aged 16 or under‚ please get your parent/guardian’s permission beforehand whenever you provide us with personal information.

Transferring your information outside of Europe

Please kindly note that your Personal Information may be transferred to countries outside the European Economic Space. This may take place if any of our servers located in a country outside of the European Union (“EU”). These countries may not have similar data protection laws to the ones we have in the EU. By providing us with your Personal Information in the way described in this Privacy Policy, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this document. We will implement appropriate safeguards to protect your Personal Information, such as requiring the recipient to comply with the Standard Contractual Clauses, or another lawful and approved transfer mechanism. If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

IMPORTANT: If you do not agree with this transfer of Personal Information outside of Europe, you may opt-out of our processing of your Personal Information by using the procedures explained in section 10 above: “How you can opt-out of processing and access or update your Personal Information”.

Privacy Policies of our supply partners for your reference

This Policy does not address, and except as otherwise described in it, we are not responsible for, the privacy, information, or other practices of any third parties, including our vendors or any other third party operating any site or service to which the Platform links. 

Please note that you can find the privacy policy of some of our partners here:

Your Data Protection Rights

You have the following data protection rights:

  • You have the right to request access to or that we change, update, or delete your personal information at any time.

  • If we have collected and process your personal information with your consent, then you can withdraw your consent at any time.

  • The right to opt out of receiving marketing communications from us. 

  • If you are a resident of the European Economic Area (EEA), you may also have the following rights:

    • The right to object to processing of your personal information, restrict processing of your personal information, or request portability of your personal information. To exercise these rights email legal@mediasmart.io; and

    • The right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.  

You can exercise your rights at any time by contacting us at legal@mediasmart.io. We will respond to your request in accordance with our obligations under applicable privacy laws..

Updates to this Policy

We will review and update this Privacy Policy periodically and will note the date of its most recent revision at the top of this Policy. If we make material changes to this Policy, we will post the revised Policy on our website and may take additional measures to inform you about such changes prior to such changes taking effect, if required by applicable data protection laws. We encourage you to review this Policy frequently to be informed of how Mediasmart is protecting your information.

Contact us

Mediasmart commits to resolving any questions or queries with regard to this Privacy Policy and our collection, use of transfer of your Personal Information. Please send any questions or queries via email to: legal@mediasmart.io