Sameer Sondhi

CEO (mediasmart)

Based in San Francisco. With over 20 years of experience building a career in the AdTech ecosystem. Having previously served as the CEO of Verve Group, and with a career built at industry giants like InMobi, Opera Mediaworks (AdMarvel), and GroundTruth (xAd)

Guillermo Fernandez Sanz

Chief Technology Officer

Guillermo joined mediasmart in 2012 as CTO. In his more than twenty years of experience, Guillermo has succeeded in executive roles in both Spanish and American companies in industries such as mobile, telecommunications and e-commerce. He has also had exposure to consulting and professional services and has launched several products of his own.

Guillermo has a degree in Computer Science by the Universidad Autónoma in Madrid and has played various roles in product, operations, project management and consulting across organizations as Berggi, Hybris (acquired by SAP), Portal Software (acquired by Oracle), Andago and Buongiorno/Myalert.

Martin Pricer

VP of Product (mediasmart & Jampp)

Martin brings more than 15 years of experience building and scaling DSPs, marketplaces, and supply-side advertising platforms. He helped scale Vungle into a global mobile advertising leader and later held senior product leadership roles at Liftoff, including through the Blackstone acquisition and Liftoff–Vungle merger. His experience spans user acquisition, exchanges, mediation, and monetization technologies, and he holds several patents in user experience and dynamic content innovation.

Taísa Pereira

Regional Director of Latam

Taísa is an experienced AdTech and digital market leader and has previously worked with Smart AdServer, Mercado Livre and Afilio. She is passionate about the digital market and Adtech industry, adding to the need to be part of big changes, makes a passionate and committed leader. Ease of motivating the team by focusing on exponential results, driving business efficiently and quickly. Believer of the transformation with data and technology to bring solutions and have a profitable and strong business

Pablo Goya

VP of Sales, Europe

With over 15 years of experience in the ad-tech and programmatic landscape, Pablo has held senior roles at leading companies including, Yahoo, Weborama, and Omnicom Media Group. Most recently, he was part of the leadership team at TAPTAP Digital, where he played a crucial role in the brand’s expansion across multiple EMEA markets and driving the company’s vision forward. Pablo's extensive background in programmatic advertising, customer success, and digital platforms will be pivotal in accelerating innovation and enhancing collaborations with clients throughout Europe.

Silvia Serrano

Head of Finance

Silvia joined mediasmart in April 2022 as Finance Director. She has extensive experience as CFO and is expert ERP implementation, in change management, in cross-functionally project management, in digital transformation, in improvement of internal processes and optimization tasks.

Silvia holds a Bachelor’s degree in Business Administration from The Autonomous University of Madrid and an Executive Management Program in Digital Business from The Valley.