Noelia Amoedo

Chief Executive Officer

Noelia has extensive experience in the mobile, internet and social media, with a proven track record of success in developing profitable business from scratch in international markets. Her deep knowledge of the mobile industry has been forged working in different positions in the value chain, multiple business models across more than a dozen markets. Before becoming CEO at mediasmart, she held multiple executive positions such as VP of Marketing and Business Development for EMEA at Palm (acquired by HP), VP of Mobile for the social network Hi5 and Managing Director for Buongiorno USA (acquired by NTT DOCOMO).

Noelia holds a Bachelor’s degree in Physics from Santiago de Compostela University (Spain) and a Master of Science in Electrical Engineering from Stanford, where she was a Fulbright Scholar.

Guillermo Fernandez Sanz

Chief Technology Officer

Guillermo joined mediasmart in 2012 as CTO. In his more than twenty years of experience, Guillermo has succeeded in executive roles in both Spanish and American companies in industries such as mobile, telecommunications and e-commerce. He has also had exposure to consulting and professional services and has launched several products of his own.

Guillermo has a degree in Computer Science by the Universidad Autónoma in Madrid and has played various roles in product, operations, project management and consulting across organizations as Berggi, Hybris (acquired by SAP), Portal Software (acquired by Oracle), Andago and Buongiorno/Myalert.

Kelly Leonard

Vice President of Operations

With over twenty years of experience in the advertising industry, a majority in the ad-tech and programmatic landscape in Europe, Kelly Leonard has held leadership roles across sales, operations and marketing in several multinational tech companies. Most recently, as Director of Sales for Yahoo, she was pivotal in driving revenue growth from top agencies and customers by implementing the strategic direction of the company’s cross-screen sales and tech solutions in Spain.

She’s held significant positions at Microsoft, Google and MIVA, showcasing her deep industry knowledge and vast experience in leading agile, cross-functional, and international teams. Kelly’s appointment as the VP of Operations at mediasmart, will drive global coordination across the Client Services, Partnerships, Product, and Analytics teams, marking an exciting chapter in mediasmart's growth trajectory.

Nikhil Kumar

Vice President (India and SEA)

A seasoned MarTech leader, Nikhil joins mediasmart with over 14 years of experience in the marketing and technology domains. Most recently, Nikhil was a part of the ByteDance India team as the Business Head for Global Business Solutions. Previously, in his role as the Director of Brand Strategy & Industry head, he was instrumental in growing InMobi’s direct brand business across verticals. Nikhil has been a seasoned marketer having played marketing leadership roles in top global brands like L’Oreal, Puma, Cafe Coffee Day and also in product tech startups like Housejoy. In 2019, Nikhil was awarded as one of India’s most Innovative MarTech Leaders. He provides his expertise to multiple start-ups in the marketing & strategy domain and likes sharing his knowledge as guest lecturer across many management institutes.

Taísa Pereira

Regional Director, Latam

Taísa is an experienced AdTech and digital market leader and has previously worked with Smart AdServer, Mercado Livre and Afilio. She is passionate about the digital market and Adtech industry, adding to the need to be part of big changes, makes a passionate and committed leader. Ease of motivating the team by focusing on exponential results, driving business efficiently and quickly. Believer of the transformation with data and technology to bring solutions and have a profitable and strong business

Marta López de Haro

Client Service Director

Marta joined Mediasmart in 2012, and is responsible for recruiting and managing the Client Services team. Prior to mediasmart, she had more than 20 years experience in sales and marketing in the digital industry, working in companies such as Rumbo.com (Telefónica/Amadeus JV), where she was Marketing Director for5 years, TradeDoubler, where she was Head of Campaigns for 6 years and different media agencies, where she managed international clients

Through these years Marta gained deep knowledge around digital projects, start-ups, e-commerce, usability and negotiation with multinational companies. She has a marketing and advertising degree.

Silvia Serrano

Head of Finance

Silvia joined Mediasmart in April 2022 as Finance Director. She has extensive experience as CFO and is expert ERP implementation, in change management, in cross-functionally project management, in digital transformation, in improvement of internal processes and optimization tasks.

Silvia holds a Bachelor’s degree in Business Administration from The Autonomous University of Madrid and an Executive Management Program in Digital Business from The Valley.