Prime Time Anytime
Combine the inventory quality of Linear TV with the ad spend efficiency of programmatic advertising
Audience Targeting
Target viewers based on interests, demographics, digital behaviors, and privacy-compliant location data. Utilize 1P data or integrate multiple DMPs.
Impactful Tracking and Measurement
Drive better measurability across online metrics (web and app) as well as footfall to physical stores.
- Seamlessly track installs and in-app events for CTV and mobile apps in real-time.
- Quantify TV ads with 25+ KPIs in real-time, including app downloads, e-commerce conversions, store visits, and website visits.
Unified Audience Reach
Connect campaigns for the hyper-connected, multi-screening users of today. Leverage CTV ads with demographic, interest, or location-based data from 1st or 3rd party sources.
Enhanced Audience Engagement
- Premium Viewability: Target high-awareness users more likely to interact with your ads and drive positive interactions.
- Content Variety: Advertise to audiences engaged with high-quality, brand-safe content, including streaming apps, OTT channels, and gaming
AI-powered Brand safety
Our proprietary AICTVSafe feature, powered by OpenAI, ensures Brand safety on your CTV campaigns. With a global no-code activation, it automatically filters out risk categories, aligning seamlessly content and brands.
Global Market Reach
Forget inconvenient one-on-one deals with CTV platforms and FAST channels. mediasmart enables global ad delivery.
