Simply by doing this, it will automatically prevent known forms of ad fraud, such as; click injection, click/impression flooding, bots or forced clicks to name a few, and help you manage effectively the dangers of fingerprinting.
Anti-Fraud Tools for Inventory
We have a number of internal tools to prevent bot traffic or traffic coming from click farms. Among others, we generate unique, one use only, volatile click and impression URLs; we detect and do not count duplicate clicks; we ensure consistency between bid requests and impressions and we measure latency and time to click from impression.
We maintain a system-wide black-list of publishers that generate "strange" results (too low or too high CTRs or any suspicion or non-human generated clicks).
We avoid spoofing by allowing campaigns to target only publishers that support ads.txt & apps ads.txt, and we verify by comparing with Sellers.JSON. We also allow to target Apps by rating (as rated in the App stores) The more stars an App has, the more reliable it would be!