Incremental

Ad Server

If you have an app-driven business and actively promote your app through managed advertising channels, chances are that you have been subject to attribution fraud.

If you are aware of this problem, you are likely to struggle with how to differentiate advertising channels that bring incremental value to your business from those that generate good results based on attribution fraud or non-ethical practices.

At mediasmart, we believe a better way to identify advertising channels that may be generating good results purely by playing your attribution system, is by actually measuring the results they provide when your ads are served, versus when they are not.

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