New platform | Console 2.0 First and Second Auction Information macros Open API Session-level data and easy download from campaign Device segmentation Frequency capping Multiplatform app marketing Time based audiences mediasmart Audience insights mediasmart Interaction-based audiences mediasmart Location-based audiences mediasmart Lookalike algorithm mediasmart Time-based audiences API for Data Partners Manual Keywords Viewability measureable traffic segmentation AdColony Adsquare - Audiences Dynamic creative optimization Formats: Video Formats: Display Affle mDMP (exclusively on mediasmart) AudienceXpress Axonix Brave DigiSeg Heatmaps Premium Campaign Dashboards Equativ City level segmentation GPS-based location targeting IP-based location targeting mediasmart Geolists for targeting and conversion measurement Regional level segmentation Targeting at Country level Zip code segmentation Cross-device Attribution Device Manufacturer (Make) segmentation Customizable Viewability in Real Time Update of Algorithms to include Viewability KPIs Viewability in Real Time, mediasmart Viewability DNT track segmentation Extended Availability Interaction based audiences Fyber Geoedge Ad Exchanges or SSP Google Tag Manager GoogleAdx Integral Ad Science Improve Digital Index Exchange InMobi Innovid Logan M| SSP Magnite Medialink-X Moat Navegg Nielsen OpenX Global Supression Publisher list Pubmatic PubNative Smaato The Media trust TripleLift Unruly Vungle Xandr Zeotap Publisher categories segmentation Publisher level pricing - Microbidding Publisher level enforcement Publisher level supression Custom Publisher lists Prebuilt Curated Publisher lists Brand lift studies Mid Roll video segmentation Post Roll video segmentation Pre Roll video segmentation Rewarded video segmentation Video targeting Options A/B testing using Strategies Smarter Optimization Digiseg Measurement Nielsen mDar Certification mediasmart Weather conditions Browser segmentation BundleIDs segmentation Domain segmentation Internet connection type segmentation ISPs segmentation Keyword segmentation List of User Agents segmentation TagIDs segmentation User Agent Patterns segmentation Operating System Version Segmentation Operating System Segmentation User information in bidstream Maximize user awareness Languages segmentation Programmatic Guaranteed deals mediasmart Audience mapping App marketing Dashboards Measure Assisted conversions Incremental metrics for App marketing Support for Third Party SkAdnetwork IDs VTA for SkAdNetwork segmentation Update MMP integrations to SKAdNetwork Adjust Appsflyer Branch Kochava mediasmart App Rating targeting External Household sync CTV to web conversions CTV to app conversions CTV Creative Sync CTV Dashboards CTV device IDs segmentation Targeting Connected TV screens LoopMe MetaX Household sync for Connected TV CTV Offline Sync Digital Out-of-Home DOOH Audiences DOOH Synchronization Targeting Digital-Out-of-Home screens AdMoott Broadsign ClearChannel OutDoor Lemma LMX Taggify VIOOH Vistar Media DOOH Discovery Tools Drive-to-store Dashboards Upgrade of Incremental Algorithms for Proximity Campaigns mediasmart Drive-to-store, Footfall tracking Adsquare - Drive-to-store Mobile Operators segmentation Ads.txt segmentation Advanced after click options Advanced Frequency Capping Age Group segmentation SIM Country segmentation Targeting smartphones Targeting tablets Formats: Third party tag | HTML5 Mobile device Ids segmentation (GAID, IDFA, webID) Gender segmentation App vs Web segmentation Formats: Audio Device Model segmentation Screen size segmentation Contextual Targeting with Peer39 Formats: Native Targeting Desktop LiveRamp - Ramp Ids Universal IDs segmentation