Blog

Announcements, analysis and opinions on industry trends around the programmatic world.

From Regional Resonance to Cross-Screen Domination: mediasmart's Award-Winning Journey

In the last few months, mediasmart has achieved extraordinary success, capturing three prestigious awards at the Indian Digital Summit 2024. Our...

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    We are looking for a Designer & Content Creator in Brazil

    We are seeking a talented and creative individual, an entrepreneurial and highly driven  Designer & Content Creator to...

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    Big Screens, Bigger Impact: Olympic Advertising

    The Olympics are all set to make some noise this summer. Get ready for 12 hours of live sports coverage. But what does...

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    The Future of CTV Advertising In India: Trends and Predictions

    The first LED TV in India was launched in 2009. Cut to 2023, the landscape of CTV has witnessed a remarkable evolution,...

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    Building trust with your audience, navigate consent-based marketing

    Trust is the cornerstone of successful marketing. With the evolution of privacy regulations and the phasing out of...

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    The Changing Face of Big Screen Advertising in 2024

    As we step into 2024, the landscape of big-screen advertising is poised for transformative changes. In this blog post,...

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    India's Entertainment Revolution: The Rise of Connected TV with OTT viewing

    In the modern Indian household, a TV screen is no longer just a portal to cable channels and pre-scheduled programming;...

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    DOOH Ads Campaign in Action: Navigating the Shopper Journey across Screens

    Whether it's a Black Friday Cyber Monday sale or seasonal shopping, advertisers need to adopt a strategic and...

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